Category Archives: Culture

Quantified Self vs quantified self

I’ve mentioned a couple of his videos before, but last week, my favorite YouTube channel—PBS Idea Channel (and the host, Mike)—released an episode titled “How Much Can Data Improve Your Health?”

In the video, Mike talks about the Quantified Self: “that data about or from your body, usually gathered by gadgets, will lay bare and inspire you to improve your body-temple-wonderland.” He mentions that as time passes, gadgets not only get smaller, but also closer to—and possibly inside—the body. With the data we get, we can crunch the data and learn interesting things about ourselves. According to Mike, this is what Whitney Erin Boesel uses to differentiate the ideas of “quantified self” in lower case—having and knowing the data–and “Quantified Self” with title case—knowing and using the data. “Practitioners of the latter don’t just self track. They interrogate the experiences, methods, and meaning of their self tracking practices…”

One interesting thing to think about: what IS the population doing with their data?  First, I can talk about this from a personal standpoint. I have two main devices that put me within the Quantified Self spectrum: I have a Nike+ fuel band that tracks motion and a sleep cycle app on my phone that tracks my sleep (side note, I’m experimenting a bit with different apps in the latter to see what kind of information I can get). If we wanted to put me on a continuum for quantified self, I would be unequivocally within the movement (knowledge the movement itself assumed to be a non-issue), but nearer to the “quantified self” end than to the “Quantified Self” pole.

QS spectrum

That’s because, while I have this information, I’m not actually using it to do anything. I’m actually content with just the knowledge. Maybe I’d realize that I need to walk a little more tomorrow, or sleep earlier, but I’m still not doing much with all this data I have. Now, I realize that my team’s project has moved away from self tracking per se, but I still feel that this is interesting to talk about for patients and for what we know about patients tracking their data. Being part of the Quantified Self movement takes a LOT of energy (and the motivation accompanying it). I—and Mike as well—have a sense that people who track healthcare information tend to be part of the quantified self movement because of the effort required to be in the other camp. This isn’t a new idea; I’ve talked about it before. Having people put in effort is hard, it is a barrier to access and for patients, and it is a steep hill on the way to becoming more engaged in healthcare. It should be interesting to do a bit more research and learn if self-tracking itself leads to better outcomes, or if the engagement of the self-tracking has that effect.

Another related issue Mike mentioned was about data, “The objectivity of the information upon which they crunch is only just a shade of such….the transition from data to information is not a net 0 process.” He goes on to mention that the data doesn’t necessarily represent reality: “…the existence of a datum has been independent of consideration of any corresponding ontological truth.” This is more of an issue for our group, but it is one we have already considered and are working on a solution. Essentially, patients can give information, but we have no way of verifying its veracity until they are seen by an actual person (and even then, subjective, qualitative experiences like pain still elude external scrutiny), nor can we be sure that correct data represents that which we want to represent. For example, if a patient used our app that we proposed and with it mentioned that they are feeling pain and there is some discoloration of the knee, the patient’s relevant healthcare professionals—a doctor and/or nurses—would be told that there is some potentially severe problem like an infection. Yet the data could show the same symbols if the patient, say, got a tan and bumped it a few minutes prior.

He concludes by noting that the mass produced consumer products that we buy to track health data are often not to emphasize effectiveness in using the consumer’s own data, but rather to compare and compete with other people or with some “fitness ideal” that holds a standard towards which one should be working, because body competition is the focus of a lot of things in our world. Yet, they both allow us to learn more about ourselves, and thus act more effectively in the world.

A Vital Change

Google recently announced a project in which they plan to develop contact lenses that measure a person’s blood glucose level. The project is very much in the early stages of development but it indicates the potential for furthering involvement of technology in healthcare. It is imperative that the healthcare industry supports technological innovations such as this that will improve patient care. Technology must be viewed in the same way as medication in how beneficial it can be to global health.

Google describes the project as a potential game changer for diabetes treatment. The function of the contact lens is to measure glucose levels in tears, thereby making it easier for diabetes patients to determine their blood glucose level. At the moment, a patient must draw his or her blood which can be a difficult and painful process. What ends up happening is that patients fail to regularly check their blood as often as they should and develop further complications as a result. How the data from the lens is made known to the patient is not currently established. Some have suggested a series of blinking lights in the lens that notify the wearer when it is time to take insulin. Another approach is to somehow transmit the data to the user’s smartphone where it is displayed in an application and stored on a secure Google server. In the latter solution it would also be possible to send this stored information to the patient’s physician, providing them with updates on the patient’s progress and insulin usage. A cutting-edge solution to treat diabetes more effectively is vital considering it is one of the fastest growing diseases in the world.

 

In this modern age of technology and rapid development of new and exciting products that better quality of life the healthcare industry must be more open and supportive of innovation in patient care. Not to say that it is currently averse to the prospect but there exists a lot of red tape and inefficiencies that slow progress. The industry must be willing to adapt as quickly as the rest of the economy in order to realize vital improvements that will help patients today. The laggard mentality and outdated ideals prevalent in the healthcare system must adapt to the current culture of innovation and ubiquitous use of high-tech devices. This will ensure projects such as the Google contact lenses become tangible products.

The Opportunity of a Lifetime

Since the advent of the internet the global economy has been evolving and adapting dramatically to keep up with increasing technological innovation in a shrinking world.  A recent article published in The Economist discusses the reasons for the current boom in digital startups and not only its economical but cultural repercussions.

Much like the Cambrian Explosion which led to the vast proliferation of life on Earth, the current explosion in internet startups has created a variety of services and products that penetrate a multitude of markets and user bases. Cheap technologies and ubiquitous online services and resources are the main reasons for this boom in the internet business. These startups also benefit from being able to move overseas with ease and access a larger audience due to the extensive reach of the internet around the world.

The author of the article compares this current boom with that of the dotcom era in that most of the newly released products and services are simply iterations of existing ones. This leads to a high rate of failure much like what many dotcom businesses faced in the late 90’s. However, the author does point out that today’s boom has much more solid foundations with more dependable platforms and better tools. This leads us to believe that this current economic episode will continue for years to come.

This article also delves into the cultural implications of this phenomenon. Since the recession millennials have preferred less conventional jobs and have looked to be more entrepreneurial than the previous generation of young professionals. The growing business of internet startups is very attractive considering the relatively low startup costs to enter the industry. There is also huge potential to make it big due to the abundance of other programs and services offered online and free of charge that can be used to distribute products and market them globally.

Since the article does not argue how to improve and sustain this boom in economic growth I offer my suggestions here. This explosion in digital startups would be even more fruitful if there were fewer regulations on access to internet tools and databases. Why not let loose the reins of this economic dynamo and sustain this boom to see where it takes us and how much good it can do in the spaces of health and government? Especially when one considers the growth in mobile technologies over the years the possibilities for benefit in these industries is limitless. However, in order to ensure real improvements to current systems true visionaries not hype filled get-rich-quick firms are needed. If visionaries are squeezed out of the market by spammers and hollow products consumers will lose interest and abandon the industry. The bubble will burst much like the dotcom bubble of the late 90’s, allowing many rewarding opportunities to drift into afterthought.

Presidents, Physicians, and Public Dialogue

http://www.youtube.com/watch?v=6wGN-lbd7Ss

If you haven’t yet seen President Obama’s interview with actor-comedian Zach Galifianakis, you’re missing out.

President Obama makes a clever pitch to the Young Invincibles—uninsured millennials in their 20s—to sign up for health insurance under the Affordable Care Act. It’s sharp. It’s fresh. And it works.

For physicians in the Digital Age, President Obama’s interview offers valuable insight.

Be accessible. There’s no jargon or formality to President Obama’s pitch. He understands his audience, and brings both content and tone to its level. For health communicators, it’s essential to be mindful of where the audience comes from and form-fit the message accordingly. Public conversation, especially something on as massive of a scale as social media, isn’t something that health providers are trained to do. But if we are to inform popular opinion and create public dialogue, it’s something we’ll have to learn.

Be visible. How often do we catch people talking about what’s playing on C-SPAN? Never. A politician press conference? Rarely. News commentary talk shows? Sometimes. The president’s comedic interview? It’s everywhere. The President drew some criticism for informality, but he made headlines, sent a message, and inspired conversation. Similarly, health communication has to transcend academic journals and medical conferences to go where the patients are: online. Even the best professional, peer-reviewed content can’t generate dialogue or spark disruption if there’s no audience for it.

Be innovative. This may be the Oval Office’s first use of viral video for political outreach, but it certainly won’t be the last. As digital communication expands to new collaborative platforms, “the medium is the message” becomes increasingly relevant. Academic blogging and tweeting is an excellent start, but as new avenues for dialogue emerge, look for opportunities to reach different audiences, share different messages, and try different strategies for engagement.

As the Web turns 25 this year, it’s hard to overlook the transformative impact it’s had on the way we connect, communicate, and collaborate as a society. What’s been less dynamic is our willingness to embrace new forms of media to reach new levels of engagement. Boldness in public communication is something that needs to be wired into medicine at all levels, from medical training to clinical practice to institutional leadership. If the President isn’t above it, then heck, neither are we.

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